Mercado Livre

My First Vibrator

On the day we celebrate Orgam Day, we rocked Instagram with a diverse group of creators for Mercado Livre! We detected an increasingly open conversation on social media – the interest in vibrators – with a growing business opportunity that Meli can deliver but had never worked to communicate. We created a reinterpretation of the famous 80s commercial “My first bra'' in “TikTok first” language. In partnership with Brooke, we worked with the anti-taboo content squad, to about topics such as pleasure at any age, sexuality for PWDs, use of sex toys for people who are in a relationship or not. After all, conversation and conversion go together.