O Boticário

Launch Botik

O Boticário wanted to launch its 1st skin care line with a bang. We identified a relevant conversation: many women don’t want to get stuck in the promise of eternal youth. We brought together Botik’s powerful active components and a true statement that is strong among our target audience: Beautiful skin has nothing to do with age! We launched a TV movie with YouTube-like language for the Fantástico break and presented Lilia Cabral as a skincare diva. Each piece of media became a skin care class with accessible language and highly representative influencers. A 360 campaign in which each piece complements another and generates different conversations.