O Boticário


In the week when gaúchos celebrate their culture, O Boticário pays homage in a way that mixes new traditions with icons. With strategy and creation by W3 and production by Brooke, the #LoveFromTheSouth campaign features “Como Nossos Pais,” known in the voice of the gaúcha singer Elis Regina, with a funk beat and performed by singer Valeria Barcellos. Speaker Carol Anchieta remembers the Lanceiros Negros (“Black Lancers”), and other gaúcho influencers will be present.