Mercado Livre


In the second year in a rowthat CCXP, the biggest pop culture festival in the world, will be 100% online, we were challenged by Mercado Livre to announce the sponsorship of the event in a different way. Surfing the wave of nostalgia to touch the hearts of the geek audience, we projected a reinterpretation of the famous Bat Signal on the sky of São Paulo, renamed #MercadoLivreSignal. We recreated the iconic symbol from the film, now in the form of the updated e-commerce logo: two elbows touching.