BAUDUCCO PRESENTS

THE TASTIEST LIVE VIDEOS ON THE INTERNET

Piggybacking on the boom of live videos in the midst of a pandemic, Bauducco's campaign shows that staying at home can be much tastier than you think.

In a year in which a pandemic devastated the world and locked everyone inside their homes, live videos multiplied, transformed people's routine and dominated all kinds of screens. And from this context, we saw an opportunity for Bauducco to talk to young people on the Internet and turn this conversation into sales.

Bauducco demanded a conversion campaign, which would lead the brand's products and establish a fun and relevant conversation with the young people.

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And if people go live to dance, to sing Happy Birthday, to exercise, to learn new things, why not to make people’s mouth water?

Thus, we created the “Tastiest Live Videos on the Internet,” which were not really lives, but a delight: 7 videos showed explicit appetizing content that reverberated through the four corners of the Internet.